Creating white papers and tips sheets are a great way to grow your business. The resulting tips sheets can be used in a wide variety of ways
Mailbox dropped in affluent suburbs
Dropped into companies’ mailboxes in association with the post office
Mailed by sharing a database with a compatible business (EG Spa, Beauty clinic, physio etc)
Posted on Facebook and other social media channels
Offer to write a fitness column in a local paper, company or school newsletter etc.
Use in association with networking groups.
Given to happy existing customers and ask them to pass them on to their friends and colleagues
A FREE white paper written as an information piece rather than a hard sell piece works at a number of levels
It positions you as an “expert” in your field
People find the content educational and interesting
It’s very cheap marketing that works!
Recipients often talk about it and help spread the word and create referrals
Always include a call to action such as a FREE workout to try your service
As a personal trainer you could write up a series of tip sheets on a subject such as;
Seven Secrets to a Great Looking Body
Get that Bikini Body You Always Wanted This Summer
How My 45 Minutes a Week Workout Can Improve Your Body
A key point with Tip sheets is to have an interesting or catchy title such as:
7 things your must ask..
The insiders guide to..
The truth about…
12 myths about..
Eat chocolate and lose weight..
Remember, today people don’t believe advertising, they do believe “social proof” testimonials and recommendations from friends colleagues or other people just like them.
Make your tips short simple and easy to understand
Make them interesting and include illustrations or relevant pictures
Ensure you have an offer and a call to action
Make sure your address details, your personal website and email, cell phone is included
Make it easy for people to contact you.